We're The Sensitive Type, we are so happy to finally meet you!
The Sensitive Type was created to bring you sensitive friendly products that are good for skin, good for the planet, inclusive and transparent.
All our products are made for sensitive skin, making them suitable for all skin. We are a vegan, cruelty free, fragrance free, Australian Made and female owned business.
We are here to show you that skincare can be thoughtful, easy and fun, while having a positive impact.
Good For Skin
Around 70% of the people on earth will have sensitive or sensitised skin during their lives. Despite this the majority of products on the market contain harmful ingredients for sensitive, sensitised, rosacea, eczema and dermatitis prone skin.
Even though our products are 'clean' and 'non-toxic' The Sensitive Type does not use those phrases, as we believe they are used to misinform and frighten customers. Instead, we believe transparency and education are the best ways to inform our customers.
We are passionate about using the best ingredients, to support happy and healthy skin. We have worked with our chemists and formulators to bring you only the best ingredients in our products which are beneficial to maintaining happy skin.
Due to this we do not used many commonly used ingredients in our products. Instead of providing you with a list of ingredients we don't use (because who wants to read a boring list of 432 ingredients) instead we provide you with a list of every ingredient we do use, why we use it and where it comes from.
To check out our ingredients, simply head to our product pages or our 'Ingredients' page.
We are a sustainably focused brand, which means sustainability is at the forefront of every decision we make. We do not use the phrase ‘sustainable’ because we believe that if most businesses were truly sustainable, they just wouldn't exist at all.
We commit to using recyclable products and packaging, due to this our products may look a little different from what you are used to seeing.
Our bottles are made of recycled clear glass, as clear glass is infinitely recyclable. Our Dream Clean and Calm Cream bottle tops are made from aluminium as it can also be infinitely recycled without loss of quality. A small portion of our bottle mechanism (pump) is made using HDPE (high density polyethylene) which is also recyclable. The only non-recyclable element of our entire brand is our Cloud Tonic rubber dropper, which can either be placed in your normal waste bin or sent back to us.
In addition to this we have banned single-use plastics from our supply chain, only use soy inks in all printing and are working towards achieving a carbon neutral status.
The Sensitive Type believes that the future of beauty is 'slow'. We encourage the mindful consumption of products, and support this by creating high quality and long-lasting products, as well as adopting more sustainable business practices such as not over-ordering stock.
Our sustainability focus is ever evolving with advancements in technology, and we commit to staying up to date with improvements that we can adopt in our supply chain.
If you want to find out ways reuse, compost or recycle our products, including the shipping materials you receive head to our FAQ’s page for a how to guide.
We Give Back
Excuse our language there, however we believe that businesses should be doing their part to have a positive impact on the communities in which they operate, regardless of their size.
The Sensitive Type supports a number of causes close to our heart, and for every order we donate to charity partners.
At checkout, each customer can choose for their order to support one of the following causes:
- Supporting Australia’s first peoples
- Supporting Australians who are currently unhoused
- Global Reforestation
We are also a proud member of One Percent for the Planet. One Percent for the Planet is an international organisation whose members contribute at least 1% of their annual sales to environmental causes. The organisation was founded to build, support and activate an alliance of businesses financially committed to creating a healthy planet. Their aim is to prevent greenwashing, certify reputable giving and provide accountability within the international business community. To find out more visit onepercentfortheplanet.org
In addition to the above support, we plan to support other causes as our business grows. If you would like to see us supporting another charity or cause, send us a DM or email!
We promise to be transparent in all aspects of our business. We believe that transparency in the beauty industry is too rare and the industry needs to move towards full transparency in order to support better consumer decisions. This is why we share with you the recyclability of each element of your order and our entire ingredients list, including why each ingredient is used and where it comes from. Through having information readily available for our customers, we want to empower them to make better decisions.
The Sensitive Type is made for all, regardless of age, ethnicity, ability, gender, sexual orientation, religion or lived experience. We strive to be a welcoming, positive and supportive place for all people, all the time.
If you want to keep in touch, join The Sensitive Club, to stay up to date with what's happening.
The Sensitive Type 💖